It’s hard to believe that Hard Rock Hell is now in its tenth cycle, but as you’d expect a mighty pulse of Rock runs deep through HRH’s heart and veins for the forthcoming celebration of its first decade.
“This weekend isn’t about one particular band or another,” explains HRH CEO Jonni Davis, “This is what we’ve done: visit every corner of our past and present, and mash it up into one amazing experience. We’re bringing in bands from every corner of the globe (even 5 from Australia!) to make this a weekend to remember. The stage is set and we can’t wait to share it with the HRH faithful.”
Looking right back to HRH’s beginnings, Jonni recalls, “I still remember clearly what happened when we announced our intentions at HRH 1. Industry were unsure, fans loved it, but it was the bands who really endorsed it, from Cthonic opening the show until Tesla closed it. It was a dream rollercoaster that became reality. Even Twisted Sister didn’t know what to expect until they encountered the HRH Roar firsthand. As Dee Snider asked at the time, “Where the f**k is Minehead??? Near Stonehenge, brother? Ahh, got it!”
Unsurprisingly, HRH 1 went on to win “Event of the Year” at the Metal Hammer awards in Spring 2008, which was picked up by Biff Byford from Saxon. His reproof to all the naysayers and disbelievers was crystal clear: “You missed out! It was a great gig, and this just proves it. In their first year FFS!”
Since HRH launched in 2007, the brand and its affiliates are now involved in over 200 shows a year worldwide. They boast an active international community of over 600K and HRH runs its own label, Off Yer Rocka Recordings, and the TV channel HRH TV on the side, with more new experiences and media developments to follow early in 2017.
Although we’re 10 years down the line, it feels like we only started our rock ‘n roll shenanigans yesterday. Chapter 2 in the evolution of HRH starts now, with a full year of special, one-off celebrations during 2017 to mark this momentous landmark in the Road of Rock.
Over the next few months, HRH will be filming a full-length documentary covering the whole story: the ups and downs, and the sheer pumping heart of HRH: our beloved fans and community – The HRH Veterans and Dark Circle.
One sign of Hard Rock Hell’s success and popularity is that HRH X has been sold out since last November, with 1600 on the waiting list, trying to get in since January this year.
“We could have run two weekends this year,” explained HRH Live Director, Fleur Elliott, “and we could have made it bigger, but since Day One we have always said that our community would stay one size. This is what we’ve done: keeping it the way the fans want it. I really, really can’t wait to share this 10th adventure with everyone. I want them to sing their hearts out and leave totally voiceless!”
Hard Rock Hell X takes place at Camp HRH, Pwllheli, Gwynedd, North Wales, 10-13 November 2016.