Critically acclaimed Mongolian rock outfit The HU have spent the past five years dominating audiences across the globe with their self-branded genre of “hunnu rock”—a unique blend of Western modern rock/metal and Mongolian throat singing using traditional Mongolian instruments sung entirely in their native language. Having accumulated over 329 million combined streams and 290 million video views, two Top 5 Mainstream Rock charting singles, multiple sold-out headlining global tours, festival appearances including Coachella, Lollapalooza and Download Festival and rave reviews from Billboard, NPR, GQ, The Guardian, Revolver and even Sir Elton John himself—The HU have released a three-part mini-docuseries encapsulating their career to date.
The first episode of the docuseries, ‘Citizens of The World‘, is out now via Better Noise Music’s YouTube channel. In the episode, viewers get an introduction to the band’s four founding members–Gala, Jaya, Temka, and Enkush—and to their traditional instruments, including the Morin Khuur, Tovshuur and Tumur Khuur, while presenting The HU’s main message of inspiring listeners to awaken the warrior spirit inside of themselves and to use that courage to spread goodness throughout the world. The episode ends with the announcement of the band being named UNESCO’s “Artist For Peace” recipients for 2022. The final two episodes, airing March 1 and 15 respectively, will cover their journey to UNESCO’s Paris Headquarters where they received the designation in a ceremony held last December and their following concert at the renowned Casino de Paris. The docuseries was directed and co-produced by Michael Lombardi, who also co-directed the music video for their new single, ‘This Is Mongol (Warrior Souls) Feat. William DuVall of Alice In Chains‘, and was the lead actor/co-producer of the 2022 horror-thriller The Retaliators in which members of The HU appeared and whose soundtrack included music from the band’s discography
The HU will be performing their first-ever virtual concert in the metaverse on March 30 in partnership with ARD Financial Group (ARD) featuring music from their 2022 album RUMBLE OF THUNDER and debut 2019 album THE GEREG. Tickets are on sale now at www.hu.rocks. Throughout the show, fans will experience a virtual world created by METAFORSE that highlights the THE HU’s home country of Mongolia and its culture. The band will also be appearing across Europe this summer for festival season, see a full list of appearances below. Stay tuned for updates on their next release, a deluxe version of ‘Rumble Of Thunder‘ which will include guest appearances from some of rock’s top-charting musicians.
The HU Tour Dates
6/7 Nickelsdorf, AT – Nova Rock
6/11 Leicestershire, UK – Download Festival
6/15 Clisson, FR – Hellfest 2023
6/16 Landgraaf, NL – Pinkpop 2023
6/29 Werchter, BE – Rock Werchter 2023
7/5 Aix-les-bains, FR – Musilack 2023
7/6 Madrid, ES – Mad Cool Festival 2023
7/19 Bontida, RO – EC9
About The HU
In 2019, an NPR story put a spotlight on “a band from Mongolia that blends the screaming guitars of heavy metal and traditional Mongolian guttural singing,” accurately highlighting the cultural importance and unique musical identity of The HU. Founded in 2016 in Ulaanbaatar, Mongolia, THE HU, Gala, Jaya, Temka, and Enkush, are a modern rock group rooted in the tradition of their homeland. The band’s two most popular videos, ‘Yuve Yuve’ and ‘Wolf Totem’, were produced by the band’s producer Dashka. The band’s name translates to the Mongolian root word for human being, and their unique approach blends instruments like the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp) and throat singing with contemporary sounds, creating a unique sonic profile that they call “Hunnu Rock”.
Their debut album, 2019 ‘s ‘The Gereg‘, debuted at #1 on the World Album and Top New Artist Charts. With it, the band have accumulated over 250 million combined streams and video views to date and have received critical acclaim from the likes of Billboard, NPR, GQ, The Guardian, The Independent, Revolver, and even Sir Elton John himself.
Proving their global appeal, The HU have sold out venues across the world in North America, Europe, Asia, and Australia, with scheduled festival appearances at Coachella, Lollapalooza, Download Festival, and more, creating a community of fans from all walks of life. They quickly grabbed the attention of the industry, leading to collaborations with Jacoby Shaddix of Papa Roach and Lzzy Hale of Halestorm. And most recently, the band received praise from fans and critics for their Mongolian rendition of Metallica’s ‘Sad But True’, which Metallica picked up on and invited them to record ‘Through The Never’ for their Metallica Blacklist album released in 2021 alongside other high-profile guest artists like Miley Cyrus, Chris Stapleton, Phoebe Bridgers, J Balvin, St. Vincent, and so many more. The band has also explored eclectic ways to reach audiences with their sound, most notably writing and recording music for EA Games’ Star Wars Jedi: Fallen Order.
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