Europe Releases Animated Video For ‘Turn To Dust’

Europe have released a new video for ‘Turn To Dust‘, taken from their critically acclaimed eleventh studio album, ‘Walk The Earth‘, which was released in October 2017 on Hell & Back Recordings (Silver Lining Music).

The video was directed by Producer/Director Craig Hooper, who directed the Deep Purple documentary ‘Highway Star: A Journey in Rock‘.

Hooper states: “A video like this is a very difficult thing to get right. The song is layered with emotion and meaning and to capture that in images is tricky, to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment. I then took that to Pete Rogers and Helen Pooler at Bait Studio in Cardiff, Wales, who are amongst the best in the world at this kind of thing and we’d already worked with them before for a video for DEEP PURPLE. They brought on board artist Matt Rooke, who immediately ‘got it,’ and between them, they gave life to these ideas and images. It wasn’t until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That’s up to viewers to decide.”

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